There are tie-down straps and then there is the Australian-designed WrapTie - Arguably the world's smartest multi-functional strap.
Who would have thought that a commodity like the lowly tie-down strap could evolve into a gorgeous, do-it-all product, equally at home on the bike, on the trail, or in the camper?
Born out of necessity and refined through rigorous testing in the rugged AustralianOutback, Paul McNeill and his co-founder Mark Blackburn used crowdfunding, social media, and eCommerce as a way to launch WrapTie in 2007.
WrapTie has set an ambitious target of using 1,000,000 bottles equivalent of recycled PET from waste bottles. So far WrapTie has managed to use the equivalent of more than 50,000 bottles worth of plastic. This is plastic, that would normally end up as garbage or floating in our oceans.